Praxishandbuch Bibliotheks- Und Informationsmarketing Ursula Georgy

ISBN: 9783110260434

Published: July 30th 2012

ebook

660 pages


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Praxishandbuch Bibliotheks- Und Informationsmarketing  by  Ursula Georgy

Praxishandbuch Bibliotheks- Und Informationsmarketing by Ursula Georgy
July 30th 2012 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 660 pages | ISBN: 9783110260434 | 9.40 Mb

The future viability of libraries and information establishments depends to a very great extent on their ability to anticipate social, political, economic and technological developments, and so to position themselves within the context of theMoreThe future viability of libraries and information establishments depends to a very great extent on their ability to anticipate social, political, economic and technological developments, and so to position themselves within the context of the cultural and educational landscape with innovative service concepts.

The intention of the handbook is to apply current marketing strategies and methods to libraries and information institutions from a systematic perspective, so that they are practically relevant and theoretically sound. Open publication



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