Innovation: Creativity Techniques for Hospitality Managers Florence Berger

ISBN: 9780471527749

Published: September 18th 1990

Hardcover

144 pages


Description

Innovation: Creativity Techniques for Hospitality Managers  by  Florence Berger

Innovation: Creativity Techniques for Hospitality Managers by Florence Berger
September 18th 1990 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 144 pages | ISBN: 9780471527749 | 5.23 Mb

The authors, who teach creativity workshops to hospitality industry executives all over the world, interviewed 70 of the most successful hotel executives and restaurateurs in the business. Based on this study and using the subjects own words, itMoreThe authors, who teach creativity workshops to hospitality industry executives all over the world, interviewed 70 of the most successful hotel executives and restaurateurs in the business.

Based on this study and using the subjects own words, it provides techniques for generating creative hospitality product and marketing ideas. Explores how, in the hospitality industry, creativity on the part of managers and entrepreneurs leads to financial success as well as a greater sense of personal fulfillment and can make the world a better place to stay.



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